AD Italia presents The Brecon as a celebration of slow living in the Swiss Alps, portraying the adults-only retreat as a refined, design-conscious hideaway rooted in Alpine rhythm, privacy and a home-like approach to contemporary hospitality.
Inspired by Place. Shared with Purpose.
At The Brecon, our story is shaped by its surroundings, its architecture and a thoughtful approach to modern hospitality. We are proud to see this story reflected in international press – from leading design and architecture titles to global travel media.
Our press releases are carefully curated and reflect what matters to us: authenticity, quality and a strong sense of place. They highlight meaningful developments, collaborations and experiences rather than trends, offering media partners clear and inspiring material.
This page brings together selected press coverage, official releases and media assets to support accurate and considered storytelling around The Brecon.
ELLE Decor Italia presents The Brecon as a high-altitude address that pays tribute to alpine aesthetics, highlighting its Nicemakers-designed interiors, discreet luxury and a refined balance between privacy, conviviality and contemporary mountain living.
The Brecon was selected by TIME as one of the World’s Greatest Places to Visit in 2025, noted for its reimagined design and all-inclusive experience in the Swiss Alps.
The Times highlights The Brecon as a refreshingly different alpine hotel in Adelboden, praising its relaxed all-inclusive concept, confident design and understated approach to modern ski hospitality.
Elle Decoration presents The Brecon as a new alpine retreat for design-savvy travellers, where refined aesthetics meet understated luxury.
Conde Nast Traveller underscores The Brecon as a stylish new Swiss hotel with striking design details, sublime mountain views and generous inclusions.
Amazing Architecture features The Brecon as a standout destination at the intersection of architecture and hospitality, highlighting its warm welcome, all-inclusive concept and mid-century influence.
The Times — A quiet Alpine village, an unexpected gathering of Singer-restored Porsche 911s — and The Brecon as the base for an intimate meeting of design, engineering and understatement.
Various Swiss newspapers trace the story behind The Brecon through an article by Christof Gertsch, rooted in personal memory and a long-standing bond with Adelboden, portraying it as a reflection on modern hospitality, where design, ease and generosity redefine the hotel experience.
Vogue spotlights The Brecon as a laid-back, design-led hotel in Adelboden, where mid-century interiors, a generous all-inclusive philosophy and a relaxed, home-like atmosphere come together to create a year-round alpine retreat.
From sweeping Alpine views to Scandi-Japanese interiors by Nicemakers, Financial Times presents The Brecon as a discreetly stylish new hotel in Adelboden, where contemporary design meets a refined, understated take on alpine comfort.
Dezeen examines how Amsterdam-based studio Nicemakers transformed the interiors of The Brecon into a secluded, home-like retreat, using mid-century modern furniture, tactile materials and a deliberately domestic approach that challenges the traditional Swiss chalet aesthetic.
Travel + Leisure features The Brecon as a chic, adults-only hideaway in Adelboden, focusing on its generous all-inclusive concept, residential feel and year-round heated outdoor pool set against the Alpine landscape.
Wallpaper* positions The Brecon as a new benchmark for contemporary chalet chic, highlighting its Nicemakers-designed interiors, mid-century references and a refined reinterpretation of Swiss alpine architecture for year-round living.
goop features The Brecon within a summer journey through the Swiss Alps, highlighting design-led hotels, slow alpine experiences and the appeal of Adelboden as a base for hiking, nature immersion and glacier gazing beyond the ski season.
Press and media requests
For press enquiries, interview requests or additional information, please contact our communications team. We are happy to support journalists and media partners with tailored content and background material.
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